Building eCommerce

By Scott Lindsay

Google AdSense is a way for website owners to earn extra money through their website. It does not cost the owner any investment other than time. The time spent applying for AdSense will be beneficial to all owners who would like to earn extra cash. Granted, owners will not get rich off of the advertisements listed on their site, but there is potential to earn at least enough to pay for the yearly cost of hosting a website.

What is Google AdSense?

Google AdSense is a program designed to help website owners earn advertising revenue. AdSense places advertisements on website owner’s sites, targeting their specific audience. In addition to earning money by allowing advertisements on websites, owners can earn additional monies by placing the Google Search Engine Bar on their site, which will generate ads caused by visitor’s search results. Website owners get paid anytime visitors search and click on advertisements.

Advertisement Content

Many people shy away from Google AdSense because they worry about the content of the advertisements placed on their site.

Google’s ad review process guarantees all ads are family-friendly and are edited. AdSense uses two filters - a competitive filter, which filters out competitive advertisers and a contextual filter, which filters out inappropriate content. AdSense uses an editorial review, which approves the content before publishing the ads. Last but not least, if the website owner is still not satisfied with the ads placed on their site, then Google AdSense offers the option to display a default advertisement.

Policies

All publishers participating must observe certain policies from Google or they will disable the ads on the website and ban the owner from ever participating in the program again.

Clicking on an ad on your own website is prohibited. All clicks must come from genuine user interest. They may not come from any type of automated click, such as from robots or deceptive software.

Publishers may not encourage others to click on their site’s ad to obtain more clicks. Publishers my not use catch phrases, such as, “Click the Ads,” or “Support Us,” or “Visit These Links.” Publishers may not offer any type of compensation to others for viewing ads or performing searches.

Publishers should not join or participate in web rings, in which a collective group of people click on ads for each other.

Getting Started

To become an AdSense publisher is quick and easy. To begin, complete the online application.

After completing the application, you will be given and HTML code. This code you will copy and paste into your HTML window on your website or blog. Soon, you will see advertisements related to your website’s content. AdSense also allows owners to customize their ad windows by changing the color to match their site or changing the template of the ad window.

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By Juhani Tontti

The AdWords prices are not, what the publishers get from the AdSense clicks, but they give a strong idea about the income chances from different keywords. So if an AdWords ad is expensive, it must also be a high paying AdSense keyword, i.e. it gives a higher income per click.

1. Google Puts The Ads According To Your Instructions.

Now when you have picked one high paying AdSense keyword, you have to optimize your page or blog posts using that particular keyword only. In this way, you let Google to know, which is the keyword or topic your story is about. And remember, that you can use a long tail search term, which will give you 1 cent or 1 dollar per click or even a higher sum if you have chosen the search term right.

It is also important to check whether your keyword has enough advertisers, because if there is only one, it means that the advertiser gets the ad with a very low price and you will be left without AdSense income. Another bad thing can be that the ads on your page will not be about the topic you want but about whatever category, which has the same target group.

2. Google Free Keyword Tool Includes Ad Costs.

I strongly prefer so called long tail keywords, because they are more accurate and include more independent keywords. When you do the keyword research, do it with Google Keyword Tool, which is free and which includes also the estimated ad costs.

With Google Keyword Tool you can also check, how many visitors will land on the particular page. This is useful, because you do not need a high paying AdSense keyword, which has nil or a very modest amount of traffic. The idea is to optimize the choice between the traffic figure, the strength of the competition and the ad price.

3. You Have To Choose AdSense Only or AdSense And Links.

If you market some affiliate programs through product links on your page or post plus want a decent AdSense income or to increase AdSense revenue, you have to think, whether it is wise to split the visitor interest between AdSense ads and the product links.

If I have understood right, the ideal situation would be either AdSense or product links, but not both. I think this idea is based on the thought that an average visitor will click only once during the site visit. When the AdSense ads are very good attention grabbers, they will get the clicks. Another reason is, that it is free to click AdSense.

Actually I use AdSense and product links together. It is very difficult to judge, whether another group will suffer but I think that the product links will suffer. However the idea of every commercial site is to earn money and because my AdSense income is good, I will keep the situation as such.

The idea of every action we do, is to maximize the profits. A high paying AdSense keyword is a good way to do this. What it takes is some keyword research, but the reward is a long term one. If every keyword pay per click will be five or ten times higher, it will increase AdSense revenue to a new level.

About The Author

Juhani Tontti, B.Sc., Marketing. Is Your Target To Increase AdSense Revenue And To Reach A High Keyword Pay Per Click. This Post Is Just For You, Visit: High Paying AdSense Keyword