Is Content the Answer?
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Building sites is an interesting thing to do. If you really enjoy having a bad time. No, actually, I love all this stuff, but I’m unable to figure out just what the search engines are doing. However, I have decided that it really doesn’t matter. Not because it doesn’t matter,but because it’s nearly impossible to keep on top of the changes and still do anything. Tracking what’s going on is nearly impossible. The forums are full of a lot of BS unsupported by anything except wishful thinking and plain lunacy. As an example I offer the “Duplicate Content Penalty.” I’m so sorry but where are these fools coming from? Do they fail to notice the PR of Article Directories? Oh, there is a duplicate content penalty all right, it just doesn’t seem to me to have anything to do with dulicate content. Here’s my contribution to the confusion. I publish an article which I put on my PR0 site. Somebody with a PR6 site picks it up and publishes it too. Surprise, they get indexed and I don’t. Later maybe I get indexed but it doesn’t do me a lot of good PR-wise. Is this a duplicate content penalty? Yes - but mostly no. They have a much higher authority site than I do. The SE algorithms can figure this out. They don’t care if it’s my very own article, why should they? So the PR6 site gets the indexing and what all. Ah, but I now have a link to my site from a PR6 site (if they didn’t cheat me by using a rel no follow). Has this so-called duplicate content penalty hurt me? Not if it’s my own article pointing to my site. If it’s a third-party article with no link to my site that’s on a hundred other sites, then it isn’t going to help me much, but it isn’t going to hurt me either What does this suggest? You’re a lot (A LOT) better off publishing your own articles that point to your site, than using third party articles for content. Oh, you knew that? I assume then that you have been publishing your articles like crazy. No? Look, at some point you have to decide if you’re serious or just screwing around and really don’t care whether you get traffic and make any money. If you’re serious, publish. If not, you could dump all your sites and PayPal me your wasted money every month. Cruel, huh? Richard |
