Building eCommerce

By Wyatt Lee

You know the rule: 95% of your prospects don’t buy from you on the first contact. And you know the game: follow-up on them with a series of sales messages through your autoresponder.

Following-up on your prospects is one of the holy grails of Internet marketing. Failure to do that would result in you losing out on many more sales that you would have closed. However, knowing the importance of follow-up is one thing, but knowing how to do it right is a completely different ball game altogether.

You may have done the hard part of building your mailing list to a sizeable one through your Internet marketing efforts, and so the rest is a numbers game. Follow-up on each and every one of your subscribers, and you will get the sales. But if you are still not making any sales, then there can be only one reason: your follow-up messages suck. Big time.

Below are some of the cardinal sins that you can ill afford to make in your follow-up messages, and how to put them right.

i.) You recklessly included red flag words like ‘free’, ’special offer’, ‘pre-launch’, ‘guaranteed’, ‘make money’, and the likes in your messages. These words will trigger the spam filters. And when that happens, your prospects will never get to read your offer, because your messages will be neatly tugged away into the junk mail folder.

You will face an even bigger problem if your message is being reported as spam. Major email services like Yahoo or MSN may ban your email address from their systems for good.

ii.) You focus too much on talking about your wonderful products. The fact is this: people simply hate to waste time reading about how good your product is; they only want to know how the product can benefit them. So make sure you focus on the benefits of your product.

Another point to take note of is the fact that many Internet marketing experts agree the usage of words like ‘you’ and ‘your’ will increase the chances of closing the sale, because using these words will bond you and your prospects closer together.

iii.) You desperately try to squeeze many offers into one single message. This will confuse your prospects, and they will soon lose interest in what you have to offer totally. The key here is to be patient, and promote one offer at a time. In this way, your prospects will have time to think about what they want to do with your offer.

iv.) You simply cut and paste the sales messages provided by your affiliate program. This just won’t do, because generic sales messages may not have the power to grab attention and win the trust of your prospects. So you would have to re-edit all those messages, and write them in your own words to make them sound as motivational and inspiring as possible.

v.) You fail to add a personal touch to your message, because you have been greeting your prospects with a lazy ‘Hi there’. The fact is that people do respond better when they are referred to by their names. So search your autoresponder for the feature where it allows you to refer to your subscribers by their names, and then implement it.

vi.) Your messages do not have powerful calls for action. You may have written the most interesting sales message, but what it lacks is a compelling closing sentence. And because of this, your prospects will find it very difficult to say ‘yes’ to your offer.

You should start from the beginning to warm up you prospect, and then finally throw in a powerful call for action like ‘Either you click here, or you’ll regret for the rest of your life!’.

Internet marketing is all about the numbers game, and it will certainly help if you have thousands of subscribers in your mailing list. But the real success lies in how well you follow-up on your subscribers, and then finally convert them into your paying customers.

About The Author

Wyatt Lee is an expert author specializing on the subject of Internet marketing. Do NOT Click Here, unless you want to get FREE inside secrets of a homeless chap who made more than $3 million in just 27 months online.

By Wyatt Lee

Are you a frustrated marketer? If yes, then I can understand how you are feeling right now. You are feeling frustrated at the lack of traffic to your website. You have tried all means of Internet marketing methods, but nothing seems to work. Your hits counter returns a zero reading day after day after day.

But you know that generating traffic to your site is very important to the livelihood of your online business. Without traffic, your business will die a slow and painful death.

As you know by now, most of the traffic generating methods available today requires some time to produce the desired results. It is like you are planting the seeds of traffic, and it will take some time before they can bear some fruits.

But you cannot afford to wait any longer, because your business is dying, and you are getting really frustrated and desperate. Desperate time calls for desperate measures, so you go for the next best solution: buying traffic. There is absolutely nothing wrong here, because buying traffic promises the delivery of a good amount of traffic to your website very quickly.

However, buying traffic should not always be your go-to solution, because there are advantages and disadvantage of this Internet marketing method, as outlined below.

Advantages of buying traffic

i.) Instant website visitors
You would get visitors to your website almost instantly. There is no waiting whatsoever. There is no need to wait for the search engine spiders to index your site to generate the kind of traffic you need. By buying traffic, you would achieve your ultimate aim: to attract visitors to your site immediately.

ii.) It doesn’t cost you an arm or a leg
Buying traffic is not as expensive as you would expect. Compared to the early days of Internet marketing, the rates have gone down considerably to very competitive levels due to an influx of paid traffic programs these days. Now, you can buy as much as 5,000 visitors for less than the price of a spaghetti dinner for two. How cool is that?

iii.) Low quality traffic is better than no traffic at all
Let’s face it: you are NOT going to get quality traffic through paid traffic programs. But some of these programs actually took the pain to bring you the most appropriate kind of traffic, meaning the kind of traffic that is most likely to be interested in what your site has to offer. This is still very low quality traffic. But at the end of the day, it is still better than nothing at all.

Disadvantages of buying traffic

i.) No guarantee of targeted traffic
As pointed out earlier, there is very little chance of you getting high quality traffic, let alone targeted ones. The traffic that you buy will come from all over the place, so there is no guarantee that they will come from the same market that you are targeting. Of course, you can play the numbers game, but still the chances of you receiving targeted traffic are almost next to nothing.

ii.) Beware of scams
Scams are very common when it comes to traffic programs. A number of such traffic programs are using some dubious methods to generate the kind of traffic that you have paid for. Some of them are even more ruthless, making use of unethical methods to create an illusion that you have been getting a lot of hits, when in fact all these hits come from just a small group of users.

iii.) Inconsistent flow of traffic
The flow of traffic that you are buying is very inconsistent. One day you will have an avalanche of visitors flocking to your site; the next day, you get no hits. It is frustrating to say the least, but this is just the way things go with paid traffic programs.

So is there anything that you can get out of the traffic that you buy?

Well, the answer is actually yes, but then again, don’t expect miracles. Let us look at it this way: you will never hit the big time by just buying traffic. Because if the paid traffic is really that profitable, then why would people still want to sell them to you? Please understand that in the context of Internet marketing, nothing comes easy. Because when something is easy to get, it usually means that the quality will be compromised.

However, if you must buy traffic, then my advice to you is to treat your paid traffic as a lead generation campaign. Remember, a large chunk of traffic will be thrown in your direction, so try to make the best of the situation, and get these visitors to sign up for your mailing list so that you can follow-up on them if you have any future products to release for your next Internet marketing campaign.

About The Author

Wyatt Lee is an expert author specializing on the subject of Internet marketing. Do NOT Click Here, unless you want to get FREE inside secrets of a homeless chap who made more than $3 million in just 27 months online.