Building eCommerce

By James Woolley

Many old-school network marketers still prefer to buy and cold-call leads to recruit new members into their network marketing business. There’s nothing wrong with this, but I personally prefer to embrace online techniques, which on the whole are just as effective, if not more so. Ezine advertising in particular is, in my opinion, one of the best ways of growing your downline.

An ezine is simply a newsletter delivered in electronic format, via email, to opt-in subscribers who have chosen to receive it. The content of these ezines usually centre around a specific subject, so by identifying ezines whose readers would be interested in your network marketing opportunity, you can access a highly targeted market through paid advertisements in these ezines.

There are various types of advertising available in these ezines, that cater for all budgets. Indeed some ezines even provide free classified advertising for it’s subscribers. However, for greater results you will want to purchase advertising space in these ezines. Generally you can pay to place your ad at the top of the ezine, in the middle, or at the bottom. It’s been proven that the higher up your ad appears, the more exposure your ad will receive. Advertising prices generally reflect this fact.

These types of advertising are okay, but if you want to see dramatic results from your advertising you should purchase a solo ad from the ezine owner. Solo ads are simply standalone email messages sent separately from the actual newsletter itself. They enable you to write longer, more detailed ads, that promote your network marketing company, and will be sent to every subscribed member of an ezine, ensuring that your message gets the undivided attention of the ezine subscribers. These types of ads are the most expensive but I’ve always found them to be the most effective.

For optimum success I recommend finding ezines whose readers are likely to be interested in your offer, and subscribing to the ezine first to see how good the content is, and how often solo ads are sent out. Ideally you want to find those that don’t send out solo ads too often, and those with a highly responsive readership. This is important because although the size of an ezine’s readership is a factor, it’s the responsiveness of the ezine readership (plus of course the quality of your ad copy) that will ultimately determine how successful your advertising will be. So don’t just target ezines with high readership, try out ezines of varying sizes and test the responsiveness of each one.

A good way of finding out how responsive an ezine is is by asking the ezine owner how soon your solo ad will be sent out. If you find that it will go out almost immediately, then you know that there isn’t a long list of advertisers waiting for their ad to run, but if you find that there is a waiting period of at least a few weeks, then you at least know that advertising in their ezine is in great demand, so must be quite responsive.

To conclude, if you want to successfully promote your network marketing opportunity online, then advertising in targeted ezines, particularly through solo ads, is one form of advertising that I can strongly recommend.

About The Author

James Woolley is an active online marketer who is currently promoting two network marketing programs. For more information click here:

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Success University Review

By Jaz Lai

It’s well known that article directory submissions are a great way to promote your site. But most people aren’t taking full advantage of this powerful promotional strategy. One of the best ways to use articles to increase traffic to your site and move your page rank up is to fully optimize them. Below are some tips that I use to achieve success online when writing articles.

1. Don’t just write an article and send it out blindly and hope that you will gain good results from it. Would you take out a shotgun, close your eyes and hope that one of the pellets hits something worthwhile during hunting season?

Watch your articles. Monitoring what happens with them, you may notice that some topics seem more popular than others. This is useful information. Once you know what people like, write more articles on that topic.

2. Track the content web sites that give you the most traffic, you can do this by logging into your web site control panel and check which URLs are sending the most traffic through your articles.

Take notes of the top 5-8 directories. Keep it in mind to send in good quality, informative articles to them on a regular basis for publishing. That way you should be able to use these web sites to drive traffic to your web site up a notch or two.

3. Another often overlooked way to promote your site and increase traffic, is to look at your statistics and find out what keywords are being used the most to find your site. Research these keywords and find out where you rank in the search engines for them. If you are not in the top 10 results then write another article about the topic. To optimize your article even further, try creating your own keyword anchor text links in the resource box that back link to the page that you want to show up in the results.

For example, if you have a web site called “yoursite.com” and your keyword is ‘baby skirt’, you can create your resource box as “yoursite.com/babyskirt”. This will be beneficial because of the increased incoming links to the page will give it a higher ranking and potentially put your article in the top 10 for that term, leading to even more traffic to your site.

Web site tracking is one of the most important components for monitoring your web site. Ultimately, by using tracking to your advantage, you can make your site a success. The same applies to article marketing. Optimize your articles and you will benefit from the results greatly.

About The Author

Jaz Lai is an Internet Home Business Expert. For further recommended resources on how to start a profitable home based business that are Guaranteed to jumpstart your monthly income. Click here www.onlineearningmakeeasy.com/free-report