Building eCommerce

By Brian Lam

Many webmasters have been trying every avenue they could find their hands on to monetize their websites. These ranges from putting up affiliates links, image ads or banners to Google Adsense.

But how do you maximize your site’s profits from these methods?

You can definitely make money by displaying those ads on your website. A very simple way to do it would be to contact other webmasters and directly selling your webspace to them. However, now you do not need to go through the traditional tedious way of getting ads revenue. You can now get that revenue directly from Google Adsense itself.

But How?

By earning some few dollars per click from displaying Adsense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.

Google Adsense is a fast and easy way for all web publishers to display relevant and context-based Google ads and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you can both can monetize and enhance your content pages using Adsense.

How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertisers have chosen are in high demand, you could receive more dollars per click. Then again, low demand keywords will earn you just a few cents per click.

How can you start making profits out of your website using Adsense?

1. Sign up for an Adsense account. It will only take a few minutes of your time.

2. When the site is accepted, you will be receiving a clip code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.

3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.

4. View your statistics. Adsense earnings can be checked anytime by logging into your web site account.

Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.

It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Adsense contents.

Time and some important factors that you can practice and use.

How do you increase your Adsense earnings?

1. Choose one topic per page. It is best to write content for your page with just a few targeted phrases. The search engine will then serve ads that are more relevant which will then result in higher clickthoughs.

2. Using white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other choices of colors you can use, provided by search engines, which can harmonize the color of your ad with the web page color.

3. Test your ad placement. It is recommended to use the vertical format that runs down the side of the web page to get more positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results.

4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. It can not only attract traffic but also make them more relevant for the AdWords to be displayed.

5. Site Build It. This is the perfect tool to be used for creating lots of Adsense revenues. Site Build It has all the tools necessary to quickly achieve a keyword-rich site that can rank high in the search engines. This will also produce a flow of traffic to your site of highly targeted visitors.

About The Author

Get your Site Build It now and also discover how Brian Lam is going to show you how you can boost your opt-in list by up to 1133% immediately with his proven techniques. Now at Email Marketing Solutions.

By Wayne Messick

Email marketing is far from dead, no matter what the so-called experts say. In fact recent software applications are putting the power of Fortune 500 companies in the hands of Main Street businesses - leveling the playing field at last.

There are challenges to be sure, such as creating and maintaining an opt-in list - so you won’t jeopardize your company’s good name and your established goodwill in the marketplace. Delivering the message you want to the people you want to receive it - perhaps a special offer for people renewing their service contracts that’s only available to people beyond the first year after purchase. And properly managing responses so the right actions are triggered automatically!

But finally these issues can be handled cost effectively, so it’s not the big guys who are the only ones in a position to control email marketing anymore.

Here are three of the benefits of B2B email marketing - besides the obvious, that it is cheap, immediate, and interactive.

First, in the world of B2B your target prospect is probably at their desk 12 hours a day - or carrying their Blackberry or other handheld device - so you will most likely reach them immediately - as soon as the message is sent.

If they trust you (the From:) they’ll open your message the same day it’s sent. If the first message they see (the Subject:) is compelling they’ll read it. You just can’t compare this to any other form of communications.

Second, email integrates seamlessly into your total marketing campaign. You can use it to convert known suspects into prospects by getting them to request information relevant to your campaign message - perhaps moving them along the buying cycle to prospect. Follow up email can be used to qualify them and even turn them into 1st level customers. Now, when your sales people contact them by phone of for that matter in person - they are contacting a customer not making a cold call.

Third, In business virtually everything is about marketing. Your email newsletter and other regular communications for example. By imbedding links in your regular email that lead to special offers, limited availability opportunities etc. each time you touch a prospect or customer becomes a bit of a marketing opportunity.

The key to success in b2b email marketing is your list and it can be a challenge to build an opt-in list of email addresses and then manage them in such a way that the list grows not shrinks.

One way to build a list that grows is to ask permission before putting people on the list. Successful marketing in the 21st Century will be permission based marketing. The days of intrusion marketing are over, some marketers just don’t know it yet. Be the first company you know to adopt the strategy that will guarantee that people will be happy and prepared to hear from you.

You no doubt have the phone street addresses of your customers. When the completed forms in the recent past you probably asked for their email address as well. Be careful how you use it. Only you and your relationship with your customers will tell you if it’s OK to add them to your email campaigns, without their specific approval.

If you’re like most business people I know, you will be better served with a service that completely automates the entire email marketing process. One that collects the email address and the other information you’re looking for, sends the right email messages to the right people on the right list, and then handles the responses - with little additional overhead, and without having to take someone off the floor to do it all.

And finally you’ll want a service that allows people to be included in various kinds of scheduled mailings at the time they are added to the list - or as they move through the sales cycle. For example a prospect requests inclusion on an announcement list for a product scheduled for future release. Once released and they purchase the product they would be automatically removed from that list - so they will not keep getting announcements for something they’ve already bought.

And if the new product has add ons they can be systematically reminded of them and removed when they purchase them or turn them down. And in either case reminded when their warranty is about to expire so they’ll automatically renew it.

Marketing is not just about getting the first sale - it’s also about converting suspects into prospects, prospects into buyers and buyers into key accounts. B2B email marketing is the killer app for the 21st Century - the early part at least, when it is done with permission and precision.

About The Author

Wayne Messick is an investigative reporter whose web site offers nearly three hundred Internet marketing articles to help you grow your business. The email marketing solution his company uses is described here.