Building eCommerce

By Thien Kai Wei

Article marketing has become a valuable and essential resource in promoting an internet business. In fact, it has become the number one method of marketing used on the internet for many reasons such as low costs, easy to maintain, and easy to implement. However, if you are not using article marketing, you might find that your competitors bask in the glory you could have had. Keep reading to find out why article marketing is for you.

Cheap

Article marketing is one of the cheapest and generally free, ways of marketing on the internet. If you are on a tight budget or you simply have love to write, article marketing requires nothing more than just a few hours for you to write an article that can reach out to millions about your online business.

Well developed services out there

Article marketing has been around for quite some time, and numerous services have popped up to help make promoting your website through article marketing much easier. There are numerous ghostwriting services offered at websites such as www.elance.com, if you do not know what to write, simply do not have the time, or like many you do not believe you have the ability to write a good article. In addition, numerous automated article submission services distribute your article to more websites and directories than you can do on your own, with affordable prices to boot.

There are some article directories which even show you how your article is performing, which might include stats such as clicks or the number of ezines your article has been distributed, just to name a few. Great and easy for you to monitor if your article marketing campaign is effective or not, and make the necessary improvements when promoting your internet business.

Many areas to write about

The sky’s the limit when comes to deciding what to write about. Write about your passion, your hobby, and your experiences are just a few ideas. Need more content? Go to the numerous article directories and read; you will certainly come up with ideas and content to write on.

Article marketing enables you to get highly targeted traffic, which helps with promoting Google Ranking as well. Readers only read what interest them, and publishing lots of articles related to your business will bring in readers who are already interested in the products or services you are selling, and so help with the turnover rates.

Viral Marketing

Viral Marketing is nothing more than getting the word out about what you have to offer. When one person tells another person who tells another person, who tells another person, well then you have viral marketing.

In article marketing, viral marketing works well. What happens is that you distribute your article to many different directories and ezines. Other webmasters, might have a use for your article, and place it on their website, which has the viral effect you are looking for. The more webmasters that place your article on their website and the more directories or ezines you publish on, the more exposure for your online business.

Do it right!

Having signatures or resource boxes with link backs to your website are essential, and if your articles are well-distributed through viral marketing, you get lots of backlinks to your website, increasing your website’s PageRank and position in search engine result pages (SERPs).

Here are some things to consider when writing your signature or resource box:

Include your Name or Business Name - This is ultimately important to showing authority and experience in your field.

Include one offer - No more than one offer! Something like a free e-book, a special price, or any other type of offer that might appeal to your reader.

Include your link - The article is useless for marketing if you do not supply a link to your website. You want the link to be live. What this means is that the link should be able to simply have a click and they will arrive at your website. You do not want to make them copy and paste, this will take time, and most readers do not want to take that extra bit of time.

Give them a reason - To click! Make sure you are providing them with knowledge, service, and expertise in the field of the article. Use the appropriate keywords and make sure everything is well-written.

Conclusion

Essentially, article marketing is one of the best ways to advertise and obtain targeted traffic to your website and online business. Make sure that you keep it within reasons. Overdoing your submissions or spamming directories or articles will result in dismissal of your articles or even the directories banning you from using their services.

Make sure your articles provide a real answer to real problems and solid solution to solving those problems. This is the only way article marketing will work in promoting your internet business. Just remember, all over the internet other online businesses are trying to reach the same audience. It is up to you to give that audience a reason to come to your internet business over all of the other businesses on the internet.

About The Author

Kai Wei

Find out at OnlineSuccessBiz the SECRET he use to earn income online even while he learn at home, and receive a FREE ebook on achieving personal and financial success.

By Praveen Kumar

The essence of e-mail marketing is to build a list by
capturing e-mail addresses of responsive clients. There are
proven methods of the WISE as to how this can be achieved
most effectively.

Wise Way 1 - Offer a Freebie

You have to give in order to get. If you want people to
offer up their email address, you`re going to have to offer
up an incentive. Nothing works better than something that`s
complimentary (you spell that F-R-E-E). You can give away
no-cost reports, books, software, or even sample pages of a
book.

Wise Way 2 - Use Pop-Ups

Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list quickly
and with ease. Simply construct a web page containing code
for a form and set the page to open (pop up)when visitors
enter OR exit your site.

Make sure the pop-up offer is something that`s valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through
your auto responder to their email inbox when they give you
their email. If you need a pop-up, you can pick one up free
from Empowerism.

Wise Way 3 - Use Postcards

If you have a mailing list that contains snail mail
(street)addresses, convert it into an email list by sending
out a postcard and inviting people to visit your website to
receive a gift of some kind - a report, a discount
coupon,etc. Visitors don’t have to pay in order to receive
their gifts, they simply need to enter an email address.

A Word to the Wise from the U.S. Post Office: Postage is
much less expensive for a postcard than a standard-size
letter. Not only are they economical, postcards are more
likely to get your message across since the consumer doesn`t
have to open an envelope.

Wise Way 4 - Subscriber Box On Every Page

This is a clever trick that so many people overlook. Put a
RESPONSE FORM on every page of your website offering a
newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.

Why? When search engines index the pages of your website, a
visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you`re missing the boat, not to mention the thousands of
visitors who bypass your homepage.

A Word to the Wise: If you don`t know how to create an
opt-in form, no worries. There are home businesses that
provide a foolproof `build your own` tool made just for you!

Wise Way 5 - Contests

Contests very often prove to be a good way to generate
traffic and buzz for your business. Create a contest and put
a form on your site or in a pop-up box. The entry “fee” is
their email address.

Word to the Wise: Not all the people who sign up for your
contest are good prospects. Many are just contest “junkies”
- people who are only looking for freebies and have no
intention of buying a product or service.

Warning to the Wise: If your prizes are cash or
large-ticket items, you should be sure to check with local
agencies to make sure you`re not violating any contest laws.

Wise Way 6 - Display Your Autoresponder Address

Most people give their website link when they place solo
ads, ezine ads, or other marketing messages. To be one step
ahead of the game in collecting email addresses, list your
autoresponder address instead of your URL. This way you can
capture email address and funnel them into your follow-up
sales letters.

Word to the Wise: Don`t have an autoresponder? There are
business systems that will give you one, provide you with
signposts to others, and make sure you know exactly what to
look for to find the “pick of the litter.”

Wise Way 7 - Just Ask

If you`re chatting with a prospect on the phone or a
potential customer stops by your place of business, don`t be
shy: ask for an email address or business card (which
usually includes their email address).

Okay, you know what you want. you know what you need. It`s
time for you to set your traps and capture those emails !!

About The Author

Praveen Kumar is a success coach who helps others to
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.WealthOnline-ProfitMachine.com