Building eCommerce

By Todd Ash

Online marketing has two new trends that involve marketing aimed at search engines and article marketing. Search engine marketing will help web sites get ranked higher with the search engine results pages and article marketing is targeted more to the customers the site owners want to reach. For those looking for higher rankings on the web site article marketing does offer hope, but the main key is to get the message out to all potential customers.

Customers type in a word or phrase they believe will lead them to their target when they are looking for something on the internet. That keyword or phrase will then be taken by the search engine to see if it matches anything in the index of previously visited web sites and according to the relevance of the search term, will rank the results on its results page. Rather than simple matching words or phrases on a web site to those typed in a search box, todays search engines are looking for more.

The search engine will look at relevant information and considers updated textual information contained on the page when they index a site to determine page rankings. While original, informative articles rank high among search engine, they will also rank even higher among the human users who are going to be making the purchases.

Articles about multi level marketing will probably not get near the top of a search page for health issues unless there are articles on the site pertaining to health issues, for instance. In addition, site owners are allowed to write informational articles and submit them to article distribution services which makes them available to many other sites in addition to newsletters and ezine publishers.

These publications will pick up the articles for use in their publications if it offers significant information and first provides a link to the page listed in the articles signature box and second that link back is noticed by search engines as a vote of confidence that the site pertains to the keyword phrase used in the article.

A common trick that a few companies use to try to trick the search engines into believing that they have relevant information to offer is keyword spamming. Although article distribution services know this trick well and do not post these types of articles. Search engines are also increasing in their intelligence and they have learned to ignore these articles. Humans who may be able to stumble into a site with spammed keyword articles will also be upset and will not want to return to the site.

The concept of article marketing is still in its infancy since there remains many questions about the type of articles that site owners should publish and how they can be submitted to distribution services. Most recommendations call for at least two to three articles every week, for different pages on a web site, with the links in the signature block pointing to the relevant web page, but there is not specific number or frequency. If the site owner doesn’t want to write their own articles they can hire a ghost write to pen the articles for them and then submit them to the distribution services under their own name and signature block.

About The Author

Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About About Succeeding Online Visit http://www.ToddAsh.com or send an email to:
toddash@getresponse.com

By Matthew Meyer

Articles are in the heart of Internet marketing. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to feel its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, don’t ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

About The Author

Matthew Meyer is an internet marketer who manages http://www.thefreeadforum.com where you can post your permanent free advertising to over 50,000 members daily. Click here to visit http://www.thefreeadforum.com