Building eCommerce

By Russell Marsh

When marketing your new internet business try using the phrase “invest in our product” instead of the standard “purchase” or “buy”. This will make readers feel they’re investing in their future if they spend their money on your product. You should also tell people how much others have benefited from your product by showing testimonials of people who have used the product and seen the benefits or made money .

Include the word “simple/easy/straightforward” in your ad. People love straightforward ordering, easy payments, easy instructions, simple to use, etc. For example, you could always say, “It’s the easiest way to lose some weight!” Another example could be, “It’s really easy to order - just click here and fill out quick form!”

Use the words “sale/discount” in your ad or web page. People love to find bargains. They could be one time sales, rebates, percentage offers, Buy one get one free (bogof) offers, etc. You could possibly say something like, “Get a 50% discount if you order before (the date)!” Another example would be, “Order before our buy one get one free sale finishes!” To get your new internet business of the ground you should at least try this tactic a couple of times.

Always use logos and slogans for your new internet business. They make it easier for people to remember and identify your business. This is called branding, for example, how many times have you had a problem or need and the first thing that pops into your mind is a remembered business logo or slogan. It’s really like an automatic reaction and this is why Big Companies spend millions ‘branding’ their product. This is more of a long term benefit to your new internet business but vital nonetheless.

Always include the word “testimonial” in your ad. People these days really need to see believable proof before they buy your product. It should be reputable and specific proof. You might say, “Check the terrific testimonials we have received!” Another example could be, “All these testimonials below were given voluntarily without payment or prompting!” Give your new internet business a head start with this proven tool.

Use the word “fast” in your ad. People want fast results, fast ordering, fast delivery, etc. Nowadays, most people usually value their time more than their money. For example, you can say, “Our product works really fast!” Another example, “This will save you hours.” Most people with new internet businesses miss this.

Stress the idea of “new” in your ad. People always crave new products or services that will improve their lives like new technology, information, results, etc. I good phrase would be “Learn a NEW revolutionary way to lose weight!” Another example is, “New! Pre-Release!…”

Always try and get the word “free” in your ad somewhere. People are used to free incentives before they do business on the internet. They can be free e-books, services, accessories, etc. You might say. ” Free shipping with every order over $100!” Another example could be, “Order within the next 10 minutes to get 4 extra bonuses free!” Try to always increase the value just before the point of sale just to tip fence sitters over to your side. Your new internet business will really benefit from this.

Feature the word “important” in your ad. People hate to think they’re missing important information that could affect their circumstances. People will stop and take notice. Possibly your headline can read, “Important Warning!” Another example might be, “Important! Don’t miss this!…”

This may seem strange but always put emotional words and phrases in your advertisements. Use words like freedom, love, fun, security, relief, happy, satisfaction, etc. An example would be, “Imagine meeting the love of your life and feeling the joy of happiness. You’ll have the security and peace of mind of knowing you won’t be alone again.” Purchases are nearly always based on emotion rather than hard nosed facts. Exploit this and your new internet business will flourish.

Always use the word “guaranteed” in your ad. People want to be assured they are not risking their hard-earned money buying your product. For example, you could say, “Our product comes with a 90-day money-back guarantee!” Another example would be, “Don’t forget our product comes with a lifetime guarantee!” If you are a new internet business then this step is vital to give you some credibility.

Try the word “limited” in your ad. People perceive products that are exclusive or rare to be considered to be more valuable. For example, you could say, “This special edition will be limited to the first 500 who order!” Another example would be, “Order before (date) to get this limited version of our e-book!” Your new internet business could really benefit from this tactic.

Always show your readers how much enthusiasm you have for your product and business and write accordingly. If you can convince your reader that YOU are enthusiastic about your product then they will be enthusiastic too. For example, you can say, “I’m REALLY EXCITED about our new widget!” Another useful example could be, “I can’t wait for You to experience these results!” Enthusiasm is an emotion and you need to create these positive, exciting emotions in your readers whether in email marketing on on your web page. Manage this and your new internet business will become an established internet business in no time.

About The Author

Russell Marsh is a full time Internet Marketer. This
Online Business website
helpandinfo.com has lots of resources and
help for those wishing to make a living on the internet. Russell is a Consultant
with CarbonCopyPro

By Court Tuttle

When you are first starting out your blog there are always a few new tricks to learn to help things run a big more smooth. If you still haven’t picked up on googles Adsense yet, it isn’t too late to get with it and start taking advantage of the many benefits that they can offer you. When you start doing a little research about them, you will discover that the benefits are large and great.

When you use Adsense on your blog, Google will place the ads on there that are the most relevant to your content. This is a very simple way to get good advertising but without all the hard work. If you seem to have quite the array of topics on your blog, don’t worry. Adsense will find the right advertisements for each topic. Because they have so many different advertisements to choose from, they should have no problem finding the right ads for all of your different topics.

If this is your very first blog, Adsense is a good option because it cuts out a lot of the dirty work. You can set up an Adsense on your blog in just a few minutes and start the profit. And after you get the hang of it, it will be easier and easier to deal with. Sometimes you don’t even know where to start when it comes to advertisers but with Adsense, you don’t have to worry about all that.

Another benefit of Adsense is that you really have nothing to worry about. You set it up and then let it do what it does. You won’t have to worry about maintenance problems, or adapting to all of your topics. You should probably pay attention to these details, but you definitely do not have to. This way you don’t have to go out and find advertisers and try to get them to put ads on your blog. Adsense does all the dirty work for you and it takes only a few moments to get it up and running.

When you put Adsense on your page, they do have several different layouts that you can use that will fit your page and meet all your needs. If you need to make changes with your blogs layout, Adsense is really easy to work with. They are also flexible about letting you have other advertisements on the same page. They used to have a few regulations about this a while ago, but they have since changed those.

Another benefit to consider is that when you use Adsense on your blog, you have a guaranteed paycheck that comes to you from Google. This may be a huge benefit for some who have had problems in the past with advertisers. There are many more benefits than these, but it all depends on the blog and what you are looking for. If you do a little research and try it out for a while, you will be able to tell whether or not Adsense really works for you.

About The Author

Court provides information about internet marketing through his website: Court’s Internet Marketing School.