Building eCommerce

By Obinna Heche

It is easy for business owners to visit the competition and point out everything they are doing wrong. For one thing, what they are doing wrong is only in your opinion and how it contrasts with how you plan to do things. Additionally, if they are successful, they may be doing more things right than you give them credit for or else they would have probably folded years ago. To truly learn from your competition, you need to look at what they are doing right before you try to steal away any of their market share.

In todays business climate, with most businesses having an online presence, it is easy enough to check pricing on many products and services. However, in many instances pricing is going to be fairly close and businesses rarely succeed and grow based solely on their pricing structure. Any customer you attract based only on the price of your products or services will be a customer lost when lower prices become available elsewhere.

If you are hoping to have any impact on your market share you have to be willing to look objectively at another similar business as their customers see them. Since online businesses can be represented with many faces based on their web page design, you can get a better idea by visiting their traditional outlets to learn how they do business as well as what they do to keep their customers happy and coming back for more.

Look for the little things that may seem insignificant but affect how their customers feel about the store. Cleanliness is one of the most common complaints from customers who often equate a dirty or messy unorganized store with lack of service as well as lack of quality in the products they sell. One key area in all public outlets that can quickly bring a customer back or run them out the door is the cleanliness of any public restrooms. If you allow the restroom to go unattended, customers will have unmentionable opinions about how the business is run, and probably will only come back if it is absolutely necessary.

Check out their display merchandise to see if it is working. Many customers want to touch and feel a product before making the decision to buy it, and even though an open product may sell for less when it comes off the display, making customers base their buying decision from the picture on a box is not going to get it done. If you set up displays, many should be in perfect working order. Obviously, for safety reasons there are some that should not be working, such as chain saws or most power equipment, but all the parts need to be there so the customer can see what they are getting for their money.

Friendly, knowledgeable service is probably the most important selling point for any business. Letting the customer know all the good things about a product they are interested in may require you to actually look at the owners manual, but it can translate into a sale rather than an empty promise by the customer to stop in later.

About The Author

Obinna Heche. Los Angeles - California

Delivering the best home based business ideas and
opportunities so you can work at home successfully..
http://www.moremoneyeverywhere.com/shop

By Kevin Sinclair

Email marketing campaigns are an extremely popular method of promoting the goods and services that you offer to an internet audience. Generally, this type of marketing implements the use of an email list that helps to make it easy for you to instantly reach millions of users with just a click of a button! While the email that you send in your campaign has a specific message that you want your recipients to receive, it is important to understand that the message will be perceived in many different ways. This is why it is important to consider the different designing techniques for unique email marketing campaign audiences. Here, we will expound on this very important topic.

When sending messages to millions of internet users around the world, it is important to understand that each of these individuals will interpret your message in their own, unique way. When people open emails, there are many different circumstances that may cause them to read that message differently. For example, the individual that has had a very bad day, or is limited on time may briefly glimpse over the message that you send and simply toss it if it is not considered to be of the utmost importance. Then, there are others who will actually start to look forward to the messages that you send daily. In order to appeal to different readers, you must gain an understanding of what kind of readers there are.

The following outlines the eight major types of email readers:

1. Identifier - This person looks to the subject and sender prior to opening an email addressed to them. If one or both of these items appeal to them, they will open the message.

2. Skimmer - This person will open the email, and read it. The only thing is, they will do so as quickly as possible. This person looks to see what they need to do, and are usually in a hurry.

3. Reader - This individual reads the message and takes the time to research what you have to offer. Links and other key points are extremely interesting to these individuals.

4. HTML Reader - Many enjoy reading messages that contain HTML graphics and text. However, this can prove to lack benefits for you if you send to a mobile reader or someone who does not allow HTML scripts to show in their messages.

5. Mobile Reader - This reader uses their mobile device to access the information that you have to offer.

6. Searcher - This person will save the information that you send so that they can view it later on. This is, of course, if it catches their attention.

7. Desk Reader - The desk reader is the one that you are trying to ultimately reach. This individual will take the time to research what you have to offer, click on links, and respond to your call to action.

In conclusion, if you know and understand the type of person that you are sending your emails to, you can better design that message so that it appeals to that audience. The information listed here can help you with just that!

About The Author

Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.