Building eCommerce

By Brett Michael

The purpose of an article is usually intended to provide information on a particular topic of interest to a select group of people. Unlike an a featured article in a magazine or best-selling novel, an article is typically researched by its readership. For that reason, it is important that an author understands where to have their article published in print or posted online to ensure its visibility.

If the readership is comprised of subscribers to a magazine, an author should contact the publisher to have their article reviewed for consideration in a special edition or to be kept on file for future issues. Magazines are generally theme based, such as a hobby, fashion, housekeeping and health. For this reason, an author should be careful to submit an article that would fit in with a particular subject.

It would be prudent on the part of the author to purchase back issues of the magazine beforehand to review previously published articles to see what the publisher tends to accept and to be sure not to submit an article that is too similar to one already published.

Posting an article online is very different because it is very easy for readers to find what they are looking for by conducting an online search using certain keywords. A good search engine will most likely generate hundreds, if not thousands, of search results on that topic. Still, it cannot hurt for the author to take the same steps when planning an effective article distribution campaign.

This would include researching niche sites on a particular subject and contacting the webmaster or site owner to learn if there is an interest in their articles. It is always a good idea for an author to attach a plain text file of one or more articles to expedite the publisher’s article review, decision-making, selection and posting process.

One advantage in targeting niche websites that are not article submission sites is that it is more personal. It is not uncommon for authors to be invited by site owners to be a regularly featured contributor or subject matter expert. Certainly, using a mix of article distribution and niche sites will ensure greater exposure and credibility.

Moreover, it is not unusual for a magazine to publish both a print and online version of their magazine. If an author were to have an article published, their article will reach an even broader readership comprised of individuals who read one or the other version of the magazine.

It’s hard to believe that many people do not use a computer, but it is a fact. So, having an article published in print will reach a segment of readers that would never see it if published online.

Regardless of the form of distribution, the main goal should always be to inform a reader who is looking for information, ideas and inspiration.

About The Author

For more information, visit Topic Planet at Submit Articles at Topic Planet

By Karl Sultana

Online Marketing is popular in today’s globally competitive environment. Online marketing have the same goal, to excite the market about a product or service. It carries with it the same principle of marketing mix that involved advertising, distribution and sales. However, doing your promotions and other activities costs less online than offline.

What are the online marketing activities?

Email marketing
Search Engine Optimization
Viral Marketing

These are the three most important marketing activities you can do and at the lowest possible cost. This reaches more customers as compared to traditional marketing. You surely know that there are no boundaries in the World Wide Web.

Email Marketing

This is the same as your direct mail campaign. You will create an email send it to your list whenever and wherever they are. You will need to excite them with title of your email campaign and present a useful body of letter.

The most important aspect of course is your list. You will need to build a list. There is danger of your email going to the trash bin if you send it to people you do not know. You can offer freebies to help develop your list and thus you will be able to send as much emails to your list.

You will not have to pay for stamps, no envelopes, and your recipients will receive your messages in a matter of minutes.

Search Engine Optimization

SEO or search engine optimization is the most effective online marketing endeavor you will be able to conduct. You do not need a list; you will only need to prepare articles with keywords that will help internet browsers looking for your product or service to see you on top of the Search engine list.

You will need to create articles and will excite your potential customers about your products or service, include the keywords that people might use in trying to locate your product. When internet browsers see your article in the first page of search engines, it is easy for them to click on your article or advertisement and you have a potentially interested client browsing on your website.

Pay per click advertisements

Just like in the traditional marketing where you pay for advertisements, you may also create banner advertisements and pay affiliates who will post your advertisement to their websites. The more website posts your advertisements, you will have more customers browsing your products and services.

There are other online marketing activities but the above list is the most important endeavor you may take if you want to promote your products and services at the lowest possible rate.

Online marketing does not have boundaries; your marketing efforts will surely reach many customers whenever and wherever they are.

About The Author

Discover more of Karl Sultana’s articles on his OutRankSmart seo related site… Pimp up your rankings now.