Building eCommerce

By Michael Wright

Call to action is a part of the sales letter that compels readers into responding positively to your sales pitch. Believe it or not, people need to have a reason to make an action. It seems that Isaac Newton’s First Law of Motion, which states that an object will stay in motion or at rest unless an outside force acts on it, also applies to human beings. People are usually not compelled to buy or do something if not triggered or provoked. Thus, a call to action is essential in making a successful sales letter because it is helpful in sealing the deal.

In order to grasp the meaning of call to action much better, you should put yourself in the shoes of the customer. Basing from your experience, what made you call the number on the TV screen to purchase the exercise equipment that is already accumulating dust in your garage or basement? What made you apply for a subscription in a women’s health magazine even if you are male? But simply hearing or reading the word “buy now” is not enough to convince someone to purchase anything, especially one who is skeptical or undecided.

In order to make your call to action effective, you need to create a sense of urgency. Tell your readers or prospective customers that they should act now, otherwise they just won’t. For example, tell your readers that there are only 100 product units left or a 40% price cut is good for callers within the next 30 minutes. Remember that if people do not act (or buy) immediately, there is a big possibility that they may never act (or buy) at all. Using words such as “limited offer” or “only valid within the week” will surely make someone want to purchase immediately so as not to miss the opportunity.

Another tactic to compel people to act immediately is to give them a reason to do so. Tell them the additional benefits of buying your product. You should tell them, for example, that if they buy now, they would be given a free gift or that the delivery is free. It may also be effective to tap on people’s desire to fit in by saying “don’t be left behind” or “your neighbors probably already know about this special offer”. If you are still unsure of what words or phrase to use to make prospects want to act right away, there are a lot of resources online, such as books, CDs and articles that can help you come up with a call to action.

About The Author

Michael Wright is a software developer and internet entrepreneur owning a network of domains and websites. For specialized information on sales letter creation, visit his website at http://CopywritingWealthSystem.com

By Chris Kennelly

Free Articles, why would anybody want to deal with or in free articles. That is what I thought when I first saw the title then again I might not be the most up to date marketing person either. Free articles are usually submitted into an Article Directory and they have quite a few purposes.

Free articles can also be referred to as open content, as the term refers the content is available for copying and modifying some people frown about the idea of giving something away for free after you have worked so hard on it. Well the fact of the matter is there is plenty of free articles out there and varying reasons.

If we look at the Wikipedia concept that is a whole library of free articles ranging from countries and cities to animals and legal cases, it really has everything in it. That is thanks to the founder Jimmy Wales, who stated that the vision of Wikipedia was to allow each person to have access to the sum of all human knowledge, and that is exactly what they have done.

By creating a solid forum, with rules and regulations, they have taken all the free articles that people submit, or are submitting and it is collated correctly to formulate a fantastic knowledge database for anyone who has internet access to be able to gain from all this knowledge.

Would you still be raising an eyebrow about free articles, when your child is researching a school project on Wikipedia somehow I doubt it. This is an example of the power of free articles and why people do it.

The other reasons for free articles and content can be related to marketing purposes, where corporations and companies utilize the free articles and article directories as a linking mechanism to their sites, obviously to increase traffic and thereby increase turnover.

Yet the content is still free, it is a very smart tool to use in the generation of income via the power of the internet. I would even go so far as to say that the free articles for marketing purposes can add value to any individuals life, as that individual would not have taken up the call to action had they not really been in the market for the product, that the specific company manufactures or sells.

Other free articles could be posted by a writer, someone that just gets pure enjoyment out of writing and sharing their information with others, similar to the Wikipedia scenario.

These writers have day jobs, and perhaps are not good enough or believe that they are not good enough to be writers and therefore utilize the article directories as a medium of publishing their articles.

Not only has the internet revolutionized our behavior, and our way of thinking, but ancillary items related to the internet like free articles have added a lot of value and contributed to helping make our lives a little simpler, and a lot more knowledgeable.

About The Author

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