Building eCommerce

By Obinna Heche

Indeed, almost all affiliate marketers know that Adsense generates a considerable source of additional advertising income and that is why most of them utilize it to go after high paying keywords. They possess with them the lists that tells what the keywords are and they have already used every means possible to identify them. But then, after positioning these supposed to be high paying keywords into their web pages, the money they expected to roll in is not really coming in. What are they doing wrong? In fact, having these pages with the proper keywords is one thing, but driving serious visitors to those pages is another thing and often the main thing that is lacking.

The fact is, to get visitors to your high paying keyword pages, you need to optimize your sites navigation. Think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that show up on a page that they initially landed on. This is site navigation. Basically, it is all about enabling visitors to move about your site and this is just one way of maximizing your Adsense earnings. A typical website have menu links on each page. The wording on these links is what gets a visitors attention and gets them to click on one of the links that will take them to another page of that website. Links that have free or download have proven to be good attention grabbers.

Nevertheless, this navigation idea can also be applied to driving traffic to your high paying pages. There are many websites that are getting a lot of traffic from search engines but have low earnings in terms of profits. The basic trick is to try and use some cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is indeed, one big way of turning real cheap clicks to real dollars. But, before you begin testing if this same idea will work for you and your website, you will need to have two things. Something, probably a software to track and compare, and some high earning pages you want to channel your site traffic to. An option is to select a few of your frequently visited pages.

However, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Make sure to come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will surely trigger their curiosity enough to try and see what that was all about. Also, you can use graphics to grab your readers attention. There is no limitation to what you can do so that your link can be seen. If you are after the success of your site, you will do everything necessary just to achieve that goal.

In case you do not know, as far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the rules and guidelines of the search engines. You definitely have to remember that it is all about location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying pages. There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. Hot pages or most read lists are very common and overly used already. Make sure you know the ones that many websites owners are using and do not try to imitate them.

Meanwhile, another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put up links on top and sometimes on the bottom too. This is surely how you go about testing which ones get more clicks and which ones are being ignored. Keep on testing and tracking until you find the site navigation style that works perfectly for your site.

About The Author

Obinna Heche is an acknowledged expert in his field and resides in California USA. For more details visit his site at http://www.home-incomeportal.com

By Debora Kinsler

When a business is trying to promote a new product in the introduction stage, the public is not aware of the product therefore a “push” strategy instead of a “pull” strategy should be utilized.

Instead of trying to pull your customers in utilize the push strategy whereby the strategy is to get the product to your buyers/customers without advertising.

Some successful push strategies might include:

Direct E-mail Campaigns
Banner Advertising
Word of Mouth Advertising
Trade Shows (depending on your product)

E-mail advertising has quickly become a major method of no cost advertising for all businesses whether they are new and old. E-mail advertising allows a business owner to maximize sales while minimizing expenses.

Four advantages to a good e-mail marketing campaign are:

Increased sales conversion
Ability to generate repeat sales
Up-sell and Cross-sell products
Gain valuable feedback from your customers

Sales Conversions. Statistics show that it takes 7-9 visits to a web site before a purchase is made. When someone visits your site, you have captured their e-mail address and can then utilize the pull strategy in which you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Some examples are half off or use this coupon to save 25% or, a free e-book or some other creative incentive.

This is a great method to use if someone leaves your site without purchasing your product.

Repeat Sales. Keeping in touch with customers that have previously ordered on a regular basis via e-mail is critical for customer service and creating trust. By doing this, you can more easily generate repeat sales that can be up to four times more profitable than the initial purchase.

Up-sell and Cross-sell. E-mail gives you the chance to offer another product that coincides with the purchase. Such as someone who orders “Dotcomology The Science of Making Money on the Internet” would also benefit greatly from “SEO Made Easy”

In your e-mail thanking them for their purchase of Dotcomology, you could simply suggest the benefits of “SEO Made Easy”

Valuable Feedback. If you provide a section in your website that allows for customer comments you will allow your customers to provide feedback on your website, what they like or dislike about your website or products, offer reviews etc. This in turn will let you know what you need to do to enhance your site or product offerings.

Another very popular method of push strategy is by use of banner advertising. A banner and link are displayed on a high traffic web site, in which the people visiting that site see when the page loads. This banner would advertise your product or service.
Banner advertising in generally used to:

Sell more of your products
Notify previous buyers of new products or discounts
Get people to remember your company name and business.

Even though click-through-rates of dropped 0.39% on average, many companies both large and small are still sing banner advertising successfully. It is still possible to get a click through rate many times the industry average by combining good placement and design. Combining less than average advertising rates and above average response rates can lead to an acceptable ROI.

In the past few years another method of push marketing has grown exponentially. Word of mouth advertising. Think about what you do if you are happy with a particular product or service. You tell everyone about it, especially if it is something that will help them. You do the same thing if you are dissatisfied with a product, except you loudly discourage it.

Encourage your customers to spread the word about your product or service by offering them a referral incentive or discount on another purchase.

About The Author

Debrah Kinsler is the owner of Networking Income Business Resources and reviews popular home business ideas and opportunities to offering tools, tips, techniques and resources. Visit and receive three free ebooks.
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