Building eCommerce

By Sameep Shah

Advertising and marketing a business used to be a large expense for any company that undertook it. However, thanks to the internet, there are many different ways to market your business that are cheap, and plenty more that are completely free. With the evolution of Web 2.0, which is just the social networking nature of the internet, your best assets will often be blogs and social networking sites, which are all free to sign up for, allowing you free business promotion that can greatly improve your business.

If you consider all of the different tools that you have, you’ll find that your business promotion has never been easier, more expansive, or more affordable than it is now. SEO, or search engine optimization is a great way to increase your website rankings in search engines with specific use of a few keywords or phrases that will draw attention to your website by search engine bots that find your website out there on the web. The more relevant your page is, including the link building and networking practices that you partake in, as well as the actual content, the higher your ranking will be. If you network your business, you can place links to other useful sites on your page. However, having a handful of useful links is far better than having fifteen links that are all mediocre.

When it comes to getting the best results from business promotion, keep in mind that it generally stands true that you are seeking quality over quantity in nearly every case. That means that having a little bit of greatness is far better than having a lot of different things that are merely good. Social networking is probably the number one tool that will benefit your business, because you will be able to make connections with users on a personal level, giving them a sense of trust in you and your business. By setting up a profile for your business on one of the many social networking sites, you can lure in customers by getting to know them and posting information about your business in news feeds, bulletins, and blogs.

Speaking of blogs, do you have one? If not, you definitely should. This is probably the number one business promotion tool for any business. It doesn’t matter if you sell sports memorabilia or if you sell life insurance. Having a blog out there can help you to gain that personal connection with your users, which is the hot trend right now. Everyone wants to feel like they have a connection with others out there on the internet, and businesses are not exempt from this practice. If you approach your customers through a blog on a conversational level, you’ll often experience much better success than if you throw a hard sales pitch at them.

About The Author

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By Barbara Fisher

Count the years since you attended the fourth grade. This is not about age; it is about the ability to remember details you learned a long time ago, perhaps 20, 30, 40 years or more. Here is the point. Essential rules of grammar are taught in the third and fourth grades. Are all of those rules still fresh in your mind? Are you certain your grammar skills are strong enough to present clear, intelligent information to your potential customers?

Written work often provides a customer’s first impression of your business. Good writing is clear to the reader and is a powerful expression of your commitment to excellence and detail. In your business, you write letters, brochures, advertisements, web pages, and other communications designed to deliver messages to your associates and customers. It would seem simple enough to write what you want to say, but a comma or semicolon in the wrong place can dramatically change the meaning of your message.

Homonyms, words that sound alike but have different spellings, are liberally misused. I recently received a written comment from a friend about the turtles that live in my pond. The writer inquired, “You mean their pets?” I responded, “Yes, they’re pets.” Little words that sound alike often have very different meanings. This type of mistake is exceedingly common, and catches much more attention than most people think.

Enlist professional writers to help improve your business image. Precious time and money are frequently invested in web sites, brochures, advertising, and documents full of grammatical errors and bad English usage. Here’s the thing: You have a skill or a product that is the heart of your business, and that is where your time and energy are best spent. If writing isn’t your favorite thing to do, then DON’T WRITE! There are many baby boomers around who were educated in the strict old days, when the rules of grammar, writing, and spelling were taught and continually reinforced by stern, single-minded teachers. We will be happy to point out your written mistakes for you. With the “advancements” of word processors, email, and the dreaded text messaging, many of us got a little lazy and overly complacent about the shortcuts. We forgot the importance of proper writing.

Many professional writers are not journalists or English Majors by education, but rather consider themselves “Accidental Writers” because they developed a love for writing and grammar through years spent in various professional careers. Writing services of all kinds are readily available, and tend to be very cost effective. Carefully consider the use of professionals for any written work that needs professional polish, such as, editing, research, articles, grants, proposals, articles, web content, and e-books. If you do not want to involve “hired guns” for your written output, consider a refresher course or two on grammar and business writing.

The first impression your business makes on prospective customers is critical! No business is too large or too small to benefit from a good first impression!

About The Author

Barbara Fisher crusades against substandard use of grammar, spelling, and basic writing. Barb (barb@azwordsmiths.com) founded Arizona Wordsmiths to help businesses avoid mistakes that compromise the integrity of their written messages. For information go to http://www.azwordsmiths.com.