Building eCommerce

By David Kunstek

The name of the game is turning your website visitors into paying customers. There are so many Billions of dollars of buying decisions that are influenced by a company’s website. This fact makes a person wonder why so few businesses are focused on testing and tweaking their websites to obtain the maximum return on their investment.

Whats even worse is that so many businesses look at designing their website to have a flashy appearance and flawless graphical appeal. But the bottom line is that you can have the most stunning website on the internet but if no one can find it, what does it matter? Having a great looking website is where it all starts, but the true measure of the worth of a website is in how well it attracts visitors and then converts browsers into buyers.

A website needs to start with a goal, what is it exactly that you want to accomplish? Maybe you want your website visitors to sign up for your company newsletter or maybe you have an ecommerce website where you want the visitor to make a purchase. Some other goals could be to increase the sales of your brick and mortar store, generate sales leads, reduce your adverting or support cost and even simplify some of your business processes, both internal and with clients. Whatever your goal is, as long as you have one from the beginning you will be ahead of most of your competitors who never thought it through.

In our experience is takes just as much money to create a website that performs poorly rather than a lead generating powerhouse. So if you are going to spend the money make sure you do it right and if you don’t know how, hire someone that does. It makes no sense guessing or wasting time with trial and error when you could pay someone that can set your website up for success.

So let’s assume for now that you have defined a goal, you consulted with a company that can set you up for success and the preverbal train (your website) is going down the tracks and starting to pick up steam. What do you do now? This is the part where you measure, monitor, adjust and control the direction your website is heading.

For this you will want to have some sort of analytics installed that will give you very detailed information. You will want to know things like the total number of visits, how many unique visitors, what page they came in on, what page they left on and most importantly how they got to your website.

They could have come from a referring website that links into you or they could have typed in some search terms and found you in Google. You will also want to make note of the keywords that brought them to your website. It is possible that maybe you were ranking on page 3 but they still found you. But since you know the keyword and where they came from you can now take specific actions to improve the ranking for that particular keyword.

Now that you are getting traffic and monitoring it, your last step is to track the conversions. You are going to be looking at how many visitors that found their way to a specific page and took a specific action that you intended as the main goal for that page. It could be 100 to 1, 50 to 1 or even 10 to 1, it all depends on your offer and how targeted the traffic getting to the page actually is. What you want to do now is look for ways to increase conversion. Sometimes it could be as little as changing a few words on the website. Other times it may require an entire overhaul of the page and the message.

As you can see a website is really a major extension of your business. When planning a website always take the time to define your goals, develop a plan to meet the goals and constantly monitor and adjust to improve your conversions.

About The Author

Does your business need a professional website that can be found in your local market? David Kunstek a Local Search expert at PageOne Website Design can help. His main goal is to help businesses attract more clients from their website. For your free evaluation visit our website at www.PageOneWD.com or call today at 1-800-349-0223.

By John Cunningham

When your website is dealing with financial topics, you will find yourself at a loss on where to find quality web page financial content. It is not easy to get such content, especially because every article is usually dealing with numbers, something that most writers would rather not want to work on. As you may well know, some writers even got into their profession because they did not want to worry about math. Of course there are those who are the exemptions, who thrive writing for financial news and other articles.

So is there a way for you to find the financial articles and other types of content that will help populate your site and make it even more appealing to your readers? There surely is, but since the topic is a bit harder to write about, you either will have to look harder for such content or create the content yourself. If the latter is not among your options, here are some common ways you can get such content.

1. Try your luck with the article directories.
The top article directories surely also carry web page financial content within their list of articles. There are some articles which are professionally written while there are also many that are just complete waste. You can make a search on these article directories and you just have to analyze the quality of each related article that you will find. The only drawback to this option is that you are required to credit the author when you post it on your website. You are also expected to not remove the links already in the article and to not make any changes at all. Aside from all of that, this is still one of the best ways for you to get good content.

2. PLR articles are also a good start.
PLR articles or private label rights articles give you the right to transfer the authorship of the articles to you. You can also make any changes that you might want on each of these articles. And it is advisable that you rewrite these as you are not usually the sole owner of the private label rights of these content. Since you will be sharing it with others, you must rewrite these articles to avoid any penalty from the search engines regarding duplicate content.

3. Hire a good copy writer.
This one is actually the best option for you. When you hire an experienced copy writer to create your web page financial content, you can state to your writer whatever details you want to see in each article. You can also dictate how many words there will be and what specific topics should the writer work on. And since it is originally written, you will not have any problems about duplicate content. Probably the major important thing when you source your content from freelance writers is that you have to be very clear to them of what you really want from an article. Don’t let them start work without getting a full understanding of your business or of your business goals.

About The Author

Need unique and high quality web page financial content for your website? We have the best rates and quality online - come see why internet marketers voted us the #1 article writing and submission service online. Go to http://www.99centarticles.com now!