Building eCommerce

By Jimmy Cox

Here’s a quick SEO copywriting tip involving headlines.

In the headline you obviously need the SEO keywords because that is what they’re already tuned to and looking for, but then you want to intrigue the reader further.

When you type in a keyword into a search engine, you quickly scan over the page. You don’t read it word for word. Whatever grabs your attention will win.

Firstly, the SEO keyword and then you want something that hooks the reader. ‘How to’ is a good one. Let’s say the keyword was dog’s health. We could say ‘How to Improve your Dog’s Health’ or, if the keyword was tomatoes, ‘How to Grow Tomatoes’.

‘How to’ is not applicable to wine supplies, but if I’m typing in growing tomatoes, chances are I want to know how to do it or I want to know more about it.

That’s why SEO keywords are so important because they are what the user is typing in. They give us an idea of what the problem is they’re trying to solve. People who are using search engines are coming with a problem and searching for a solution to that problem.

We have to think how can we serve up that solution and make it as attractive as possible. The person who types in ‘wine supplies’ might be, for example, a cashed up person who wants to set up a wine cellar downstairs, so they’re looking for wine supplies to fit out their wine cellar.A good way to start is get a picture in your head of what sort of person doing the search. Now you can write keeping their goals in mind.

You might write ‘Wine Supplies: Tips and Tricks’ or ‘The Best Wine Supplies’. A good way to do this is to go to Amazon, type in the keyword and take headlines from the book covers that come up.

Amazon is not dumb. Amazon ranks them on what book is selling the best. Everyone says “Don’t judge a book by its cover”, but that is what people are doing when they go into a bookstore. They judge a book by the title or the cover. The cover grabs their attention.

Amazon will rank based on what is grabbing people’s attention. The best place to start for headlines for anything, be it articles, optimization, anything, go to Amazon, type in the primary keyword and rip out the headline. Make sure when using SEO keywords, they are put into the title tag of your page.

You want to try and do between three and five secondary keywords. You wouldn’t want to do more than that because Google only displays a certain amount of words. So you wouldn’t want to use a whole lot of words that are not going to be displayed in the search results.

About The Author

To Find Out More About How Search Engines Work And To Really Make The Most Of Your Headline, Have A Look At : http://www.melbourneseoservices.com

By Charles Godbout

It is the science of using words to sell or to influence someone or a group of people to take an action or a decision. It’s literary persuasion. In other words, it tells a story and/or communicates a message which shall eventually get a prospect to buy something.

You, as a copywriter are, in effect, the salesperson. Since you’re not in person, you need to be an even better communicator than a traditional salesperson would need to be. You cannot interact with them or use their body language to modify or improve your presentation.

If you have no copyrighting experience, the best way to learn is to study existing copywriter. You could look around booth online and offline to find out some publicity or most likely sales letters. If you decide to look online, search for marketers selling in the area you’re interested in and get on their mailing list. If you find yourself about to buy something from one of these mailing lists, you should obviously pay particular attention to how you arrived at that situation where you buy or almost did. What was it about that site or that letter that hooked you up? Compare those sties or e-mails that bore you or that don’t hold your interest. Was it too wordy? Did it have a bad subject line that didn’t draw you in? As you study other existing marketers, keep those things in mind.

Stories are important in copyrighting. They entertain and engage the reader and deliver your selling message in a way that is less intrusive, almost subliminal. There’s no need to fabricate a story. There’s always a story behind why you got into whatever business you’re in. That’s of interest to people who you’re trying to convince to buy your product. It personalizes things, gets them to see you as a human being and not just someone trying to sell a product.

Another important form of story is the testimonial. Invariably, you’ll have customers who send you anecdotes of the success of your product in their particular application. It endorses your product and it comes from someone other than you. If someone tells you that they enjoyed your product or service, ask them to put it in writing so you can use it to build trust with potential customers. People will usually say yes. Better yet, if there’s objective, scientific proof to support your product, make sure that is prominently displayed. You want objective third parties to do the selling for you. If you do it all first hand, people will be inclined not to believe you. When you bring in others, you enhance your believability and increase the chances of a new customer buying your product.

About The Author

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