Building eCommerce

By Charles Godbout

While using the different Google Analytic tools in addition to checking your conversion rates for each traffic source, check how long your visitors are spending on each part of your site.

This is particularly important if you’re using a sales process with a lot of text, information or videos. You want to try to encourage them to spend more time on your pages.

You should also track conversions over time and note the trends you see. Are their parts of the year that are more successful than others? It depends on your product and its uses, but generally, August and September are the worst two months of the year.

So if you notice a dip in your sales during this period, it doesn’t necessarily mean there is a problem with a part of your site. If you notice some days are busier than others, it will help you know when to send email blasts that will be most effective.

The most important place to improve is your capture page. The capture page is the most important, because if you lose people there, they probably will not come back.

Creating a split test is just a matter of putting up two separate pages for each element that you want to test. A typical A-B split test is when you have two pages to test with one variable, say a headline.

Your existing headline is the control, and your new one is your test. Whichever one wins between those two will be the control in the future.

You can perform this test with all the variables you can think of in your sales process. You need at least 500 hits on the variable being tested before you will have a statistically valid sample.

Using Multimedia will definitely improve your Conversions. The rules for creating good copy apply to creating good video. It’s particularly good for delivering testimonials.

Video on your order page can tell people exactly what to do. Video on your thank-you page can give people instructions on what to do next and prepare them for any additional offers you’re going to give them.

When making a video, make yourself presentable and well groomed. Unless you’re very good on the fly, prepare a transcript in advance.

You don’t want to sound like you’re reading something, so try to memorize the transcript. Adlibbing is good, but you want to make sure you get all your points across. Use cue-cards.

There’s also free teleprompter software available. Make sure there’s plenty of light. Give a specific call to action directing them to where you want them to go or what you want them to do.

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By Jimmy Cox

Do your research, work hard, and be passionate about your online business idea. Write out a business plan, create a budget for costs being sure to at least double the expected costs to ensure you will have enough cash to work with. Make sure you know your competitors and can work out a viable marketing plan to compete.

To come up with the online business strategy to get started with there are a few things you must do beforehand. Write down a list of your interests and your skills. Review each list to see where your skills can be used to work with your interests. Once you have a completed list, do some research to see what types of product or service is in demand by those searching for help online.

One of the greatest benefits of starting an online business is the ability to get set up and running with very little money. One online business idea is affiliate marketing. Many new beginners find this to be the best way to get their feet wet in the online world.

You can start an online business with a free blogger blog/website if you are strapped for cash. If you choose to promote products that you have tried yourself, you will be able to write a favorable review that will attract other interested parties to try it too.

Many affiliate marketers make the mistake of trying to promote a product they have no interest in or have no real personal knowledge about. Then they get discouraged when they make no money.

If you are promoting products you like, you can spend time on forums, in social networks, Google groups and other places online you find where people will go interested in acquiring more information on the product.

Most businesses take time to build and start making money. With an online business idea such as affiliate marketing, once you have done the hard work of setting up your marketing methods, most of them will be available to generate you income on auto-pilot.

Affiliate marketing is one online business idea that can build up into a profitable business for you if you take the time to research new marketing methods, try out which ones work best to increase your commissions, and you remember to stay focused on promoting products you know and love.

Remember, it is a lot easier to stay focused promoting something you enjoy rather than trying to think of creative ideas for a product you have no interest in, regardless of how much some say you could make with it. You want to become an expert in your niche, in order to do that, you must have a desire to do the best you can. Without a sincere deep interest in your online business idea, you will soon get bored or discouraged and walk away from it all. Know your strengths and weaknesses. Know you can be successful and work as if you already are. Success will soon follow.

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