Building eCommerce

By Ron Passfield

There are three key approaches to Squidoo Affiliate Marketing that I call (1) the Squidoo Campaign Method, (2) the Squidoo Turnover Method and (3) the Squidoo Authority Site Method. While two or more of these approaches can be pursued together, typically a Squidoo affiliate marketer will focus on one of them in the first instance. I discuss each of the approaches in turn in this article.

1. Squidoo Affiliate Marketing: the Campaign Method

The fundamental approach here is to launch a series of campaigns around high selling affiliate products (e.g. Clickbank e-Books). Each campaign involves a number of Squidoo lenses focusing on a single product and supported by article marketing and other affiliate marketing strategies.

Some of the tactics entailed in this method may seem counter-intuitive for Squidoo marketers but they have proven very effective for a number of Squidoo lensmasters who make a substantial income from the Campaign Method.

The Squidoo Campaign Method involves a very specific approach to Squidoo lens design and to article marketing, all aimed at increasing exposure to organic search.

2. Squidoo Affiliate Marketing: the Turnover Method

The Squidoo Turnover Method involves creating as many lenses as you can, focused on diverse products that are selling well. So people who adopt this approach will have from 200 to 1,000 (or more) lenses, each focusing on different affiliate products or services. The basic idea here is that $10 revenue per lens per month multiplied by the number of lenses leads to a substantial income. So if you have 300 lenses earning on average of $10 per month each, you will earn $3,000 per month.

This requires you to create a very large number of lenses and to keep innovating to make each lens an effective selling platform. There will be some common elements to the lenses to facilitate sales but the lens design needs to reflect the nature of the product or service.

One of the challenges of this approach is that it lacks the critical mass of lenses and exposure that can be achieved with the Squidoo Campaign Method which involves a number of lenses focused on the same product.

However, there are a number of Squidoo lensmasters who are using this approach very effectively to earn a significant affiliate income through Squidoo. They tend to develop their own signature design over time to make it easy for them to create multiple lenses.

3. Squidoo Affiliate Marketing: the Authority Site Method

The Squidoo Authority Site Method is characterized by depth and breadth of coverage of a particular topic or issue. The basic principle here is that as you demonstrate your expertise, people will come to you - a form of magnetic marketing. This approach encapsulates the Law of Attraction.

Squidoo Authority Sites are consistent with the “pull marketing” approach whereas both the “Campaign Method” and “Turnover Method” are basically “push marketing” strategies.

Building an authority site on Squidoo is very different from the other two methods. Here you are not trying to “trap” the reader into staying on your site but encouraging them to explore other sites through the links on your lens. Your primary focus is on a single site (even though this may be supported by other related sites). In consequence, your marketing efforts will differ in intensity and focus as you set about establishing your expert profile on the Internet.

The possibility of adopting three different affiliate marketing approaches on Squidoo shows the flexibility and diversity of this platform. I recommend that you adopt one of these methods in the first instance. Then, when you have mastered one of the Squidoo affiliate marketing methods, move on to another method.

About The Author

Check out this highly effective Campaign approach to Squidoo affiliate marketing: One Week Squidoo Affiliate Marketing Plan

Learn more about the 3 key methods for affiliate marketing on Squidoo: Squidoo Affiliate Marketing Plans

By Tim Robinson

Do you know how to quickly increase the conversion rate on your sales page? If I could show you a method that will let you test all of the attributes of your sales page at one time would you be interested? Of course you would. In this article we will discuss multivariate testing and how it can help boost your bottom line.

Split testing has been around for a very long time and all successful internet marketers use it. This method allows you to test one page element at a time to determine what is more successful.

The major drawback to split testing is the amount of time involved. Testing one element then another, and another can be very time consuming. Multivariate testing will allow you to test as many elements as you wish at the same time thus saving valuable time.

Multivariate testing software is set up on your server and you supply the program with a number of variations for each element of your sales page that you want to test. This can be as simple or as intricate as you desire.

The attributes that you might test are headlines, lead in paragraph, font, layout, color, border, and price just to name a few. The list is almost endless.

After you supply the software package with all of your variables it will dynamically generate your sales page and track the corresponding results. For instance you will discover if the white or pale blue background produced more sales etc.

If you are seriously interested in conducting the most testing in the least amount of time then multivariate testing is the answer you have been looking for. Imagine simply testing a headline using the A/B split testing method.

How long would it take? In most cases I usually gave my test at least one week to build statistics. Then I would compare the two pages. If I had been using multivariate testing I could have tested twenty or more attributes in that amount of time and we all know that in our business time is money.

Multivariate testing is convenient in that it allows you to test as many variables as you like at the same time and all on the same sales page. You do not have to construct multiple sales pages to test each element and worry about distributing traffic to each page equally. You do not have to make changes to your advertising in order to facilitate the test, everything continues as normal.

While multivariate testing is the easiest way to test your sales page elements it has one drawback over A/B Split testing and that is cost. Split testing really only cost the internet professional some time whereas multivariate testing will cost them a few bucks. In the Low End (sub $500) price range there is really one one good option: The Evolutionary Splittester. If you want a more robust, more capable program, be prepared to shell out several thousand dollars.

Multivariate testing has distinct advantages when compared with the traditional A/B split testing methods that so many of us are used to. Multivariate testing saves time by allowing you to test multiple variables at one time and is convenient in that there is no need to set up multiple sales pages. Everything is done on one page.

The drawback to this form of testing is its price. Internet professionals who are just starting out may find the price tag somewhat discouraging.

Multivariate testing will help you increase your profit by constantly testing the variables on your sales page. You can then keep the good and toss the bad.

About The Author

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