Building eCommerce

By Joel Gray

Would it be great to have a traffic cop on your website directing all shoppers to your products? It would also be great to have that cop keep the shoppers at your website until they buy everything on your site before they left. Unfortunately, there is no such traffic or shopping cop that is available for a web site store, yet. There are, however, way to get traffic into your web site and keep them coming back, thus spending their money at your website as opposed to your competition’s website.

One of these ways to attract and sustain traffic to your website is to have a blog. Now, you cannot just post anything about everything and expect the traffic to come like a highway to your website. There are several things that a successful, high traffic blog has. One of those things is that your readers or traffic keeps coming back to your site.

They have to find your blog interesting enough for them to spend their precious time reading the blog. They need to find interesting topics in the blog to recommend your blog to their friends, thus creating more traffic to your web site. If you cannot keep the traffic flowing, or the readers interested, they will not be coming back and your web site will become a ghost town.

The way to keep the traffic flowing is to let your readers know that you are knowledgeable and competent to discuss the topics on your website. You need to know what you are blogging about. You should know all the details and the major issues of the topics that you are blogging about. For example, a teacher who blogs about police issues would not have a lot of traffic, unless they were a police officer before becoming a teacher. Sometimes, they are the same thing, especially in junior high school.

However, if that teacher has only seen a police car or spoken to an officer on rare occasions, the blog would be useless and have no traffic. On the other hand, the teacher who blogs about issues which regard education and children will have a lot of traffic because that is the field in which they are an expert. This would also lead to specific blogs regarding topics like reading for Kindergarteners versus reading with third graders.

To gain more traffic, it would be wise to find other blogs similar to yours and add constructive comments on their blogs that would lead the reader back to yours.

This will also add more traffic to your site, especially if you use the “cliff-hanger” technique, posting some of the information on the other blogger’s site, and then adding your link for more information on the topic.

For example, if the other site is blogging about teaching spelling to third graders and you have a game that can help the students remember how to spell the words, you could state that you have had success with the game method of teaching, then add a link with the keywords “games to try” to your blog, with a detailed account of the game, rules, and how successful it was on your blog. This will add more traffic, as teachers are constantly looking for ways to improve their student’s learning and retention.

About The Author

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By David Urmann

Cover letter is a major helping tool for getting an entry in the interview process. Covering letters at most times reflect a prospective candidate’s personality traits. It is a means to organize and present your information in the best possible manner. It is a letter of introduction which motivates the reader to look at the document attached along with it. This document may be in the form of a resume or curriculum vitae.

The hiring manager would be looking at several resumes and in order to make a mark upon his conscious, you need to develop a resume and cover letter which will stand apart and draw his attention. A good covering letter is concise, covers all the relevant points and is presented in an appropriate manner.

There are different types of covering letters depending upon the purpose and the audience for which it is being written. The purpose of the cover letter may vary from one individual to the other.

Users of Covering Letters: Cover letters are written keeping in view the audience and thus may have a variance in the content and the format.

Job Seekers: The most commonly written cover letters are for the job markets. Job seekers frequently send covering letters attached to their CVs. The employment applications are also sent along with the covering letters and at times, the screening by the employers is done after the scrutiny of the covering letter and resume.

Marketing Devices: Introductory letters also serve the purpose of marketing devices for the prospective job seekers.
Business Documents: Many business documents like the loan applications, contract drafts and proposals too need cover letters as also the executed documents.

Cover letters for job seekers are typically divided into three categories:
* Cover Letter in response to a known job opening
* Uninvited cover letter enquiring about prospective job vacancy
* Networking letter requesting information and assistance in the job search for the seeker

Format of the Introduction Letter: Cover letters are generally one paged document which is divided into four distinct parts. A good introduction letter is systematically formatted and presented in the following manner:
Header: This is the top m0ost portion of the letter which contains the sender’s address and other information, the recipient’s name and the contact address. Below that is the reference or the subject and the final part of the letter contains the salutation to the addressee.

Introduction: It relates to the position being applied for and should be so designed so as to catch the prospective employer’s immediate attention.

Body: This is the most significant portion of the letter. It spells out the interest of the job seeker in that particular position which can be a real good insight for the employer. It also contains the skills, qualifications and past experience of the seeker.

Conclusion: This sums up the letter and also indicates the next logical step the job seeker is expected to take. It may also imply that the seeker is looking forward to hearing or meeting the prospective employer. This is followed by a Valediction which is in turn followed by a signature line. An abbreviated term ENCL may also be added at the end of the letter signifying the presence of enclosures.

About The Author

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